Instagram is engaged on a brand new messaging app known as Threads “meant to promote constant, intimate sharing between users and their closest friends,” as reported on Monday, in what looks as if yet another try by a Facebook-owned property to edge in on Snapchat’s turf.

In accordance with reports, Threads is designed as a sister app for Instagram and “invites users to mechanically share their location, speed, and battery life” with members of an Instagram consumer’s “close friends” list, “along with more typical text, photograph, and video messages utilizing Instagram’s inventive tools.” It’s presently being tested internally and seems to be another stab at introducing a separate messaging app to Instagram. The company ceased work on a prior, standalone effort called Direct in 2017.

Threads are designed to share all kinds of information with an Instagram user’s close friends list. That features an opt-in “automated sharing” characteristic that permits those on the list to get regular updates as to where that individual is.

In different words, Threads seems to be designed to permit a selected list of friends to obtain regular, automated updates on a user’s “location, speed, and more.” Sure, that is for ordinary people, and not, say, for keeping tabs on where all the dinosaurs on Jurassic Park happen to be at any second.

According to reports, Threads additionally has a section where messages from friends appear in a central feed, together with a “green dot indicating which of your mates are presently active”—one thing that users of Facebook’s Messenger app would be aware of. Threads additionally permit customers to shortly learn stories posted by friends and contain its camera function.

Facebook, after going through years of sustained and growing criticism of its function in the whole lot from promoting political propaganda and hoaxes to massive data breaches and literal genocide, has signaled some significant changes are in the works. CEO Mark Zuckerberg announced this year that the company would be pivoting to privacy and reportedly has set in movement an undertaking to merge the messaging backends of WhatsApp, Instagram, and Facebook Messenger. It’s arduous to dodge the impression that moving from operating primarily open platforms to closed ones where what’s taking place is shielded from public view could also be an attempt to mask the company’s many failures.

It’s not clear what role Threads might play in the future of Facebook. However, beefing up Instagram’s messaging features whereas additional integrating the property into Facebook’s technical backend could assist Zuckerberg and crew argue that Facebook and its subsidiaries are too interconnected to break up at a time when antitrust companies are looking into its history of corporate takeovers. It’s unclear when Threads may launch or whether or not it might get killed off before launch.