Press Release

Impact of Covid-19 On Virtual Fitting Room Market is Slated to Grow Rapidly in The Forthcoming Years

Top Players in Virtual Fitting Room (VFR) Market includes Zugara, Visualook, Virtusize AB, Truefit Corporation, Total Immersion, Sizebay, Metal, Imaginate Technologies Inc.

The global virtual fitting room (VFR) market size is projected to reach USD 10.00 billion by 2027, exhibiting a CAGR of 20.1% during the forecast period. Concerns surrounding catching COVID-19 in trial rooms are expected to augur well for the market in the near future, finds Fortune Business Insights™ in its report, titled “Virtual Fitting Room Market Size, Share and COVID-19 Impact Analysis, By Component (Hardware, Software, and Services), By Services (Integration, Support and Maintenance, and Consulting), By Application (Apparel, Eyewear, Jewelry and Watches, and Others), By End User (Physical Stores and Virtual Store) and Regional Forecast, 2020-2027”. Trial rooms in retail outlets are usually located in distant corners to ensure privacy. However, these spaces are poorly ventilated and with the coronavirus pandemic spreading wildly across the globe, shoppers are being wary of entering stores which can get crowded rapidly. Complying with social distancing rules, fashion brands have also been forced to seal off their trial rooms. For example, Kohl’s, the American retail chain announced the closure of its trial rooms indefinitely in March. This presents a unique opportunity for companies to promote their VFR platforms as they can ensure that customers are able to enjoy the full trial-room experience virtually and make an informed purchase decision.

For more information in the analysis of this report, visit https://www.fortunebusinessinsights.com/industry-reports/virtual-fitting-room-vfr-market-100322

Rising Popularity of E-commerce will Fuel Demand for Virtual Fitting Room

The virtual fitting room is very similar to the physical in-store changing room, which provides an active way for buyers to try attires, accessories, and other things virtually instead of tangible. Automation has gradually attained marketability in the past few years, and fashion traders are anticipated to set out with equivalent to offer a more likeable experience to fashion enthusiasts. The virtual fitting room makes use of augmented reality (AR) and works by overlaying an apparel or an accessory onto the mirror copy of the shopper.

Another aspect that is enabling growth in the market is the budding e-commerce drift and increasing inclination of a buyer towards online shopping. These factors together are likely to bode well for the overall market. E-commerce application segment is estimated to dominate the VFR market as the e-commerce industry is rising rapidly and in the e-commerce industry, the apparel market is exhibiting growth at an accelerated pace. Virtual fitting room offers an engaging and personalized experience to shoppers online and allowing them to choose and purchase outfits at their convenience which a physical store does not provide. This is factor is aiding the expansion of the overall market. Online/E-commerce virtual fitting room is gaining more popularity as compared to an offline virtual fitting room owing to its time and effort saving features. Besides these, VFR lets the customer try and buy from home, which is a key factor aiding the market’s growth.

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Asia Pacific Expected to have an Immense affect in the trade of Virtual fitting room

Asia Pacific is expected to show high demand for virtual fitting rooms. The market will witness lucrative growth prospects, especially in India, China, and other Southeast Asia countries. Countries such as Japan and South Korea have a vast range of e-commerce customer data and the market size is expected to raise more than $180 million in these countries. North America is expected to offer attractive growth opportunities to the market, especially in the U.S. The expansion of ecommerce industry and tremendous growth registered by online shopping sites are expected to drive the virtual fitting room market in North America. Moreover, the virtual fitting room market in Germany, France, South Africa, Brazil, and others are also expected to expand significantly during the forecast period 2018-2025.

Some of the leading companies in the global virtual fitting room industry are

  • Zugara
  • Visualook
  • Virtusize AB
  • Truefit Corporation
  • Total Immersion
  • Sizebay
  • Metal
  • Imaginate Technologies Inc.
  • Fitnect
  • Interactive
  • Fit

Industry Developments:

  • May 2019: Nike rolled out an innovative mobile app called Nike Fit that features scanning capabilities which will ensure that the customer finds the perfect shoe size for their feet. The app will also recommend fits product-wise, individually, personalizing the experience even more for the shopper.
  • January 2019: America Eagle Outfitters (AEO) and Aila Technologies displayed AEO’s interactive VFR solution at the NRF 2019 Retail show. Aiming to augment in-store shopping experience, the virtual fitting room will be available across several AEO retail stores in the United States.

Major Table of Content for Virtual Fitting Room (VFR) Market:

  1. Introduction
  2. Executive Summary
  3. Market Dynamics
  4. Key Insights
  5. Global Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  6. North America Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  7. Europe Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  8. Asia Pacific Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  9. The Middle East and Africa Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  10. Latin America Virtual Fitting Room (VFR) Market Analysis, Insights and Forecast, 2026
  11. Competitive Landscape
  12. Company Profile
  13. Conclusion

For Complete TOC….

Purchase Full Report for Exclusive Virtual Fitting Room (VFR) Market Growth Forecast – https://www.fortunebusinessinsights.com/checkout-page/100322

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Ruby Arterburn

Ruby is leading the team writing for artificial intelligence. She is a newcomer in the organization and has already made her base and reputation with her hard work and her efficiency towards her field. Being a student of computer science it has become easier for her to understand the objectives and the expected results of this column. She is also an excellent cook, and now and then, and we get the opportunity to taste her deliciously baked cookies.

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