Press Release

Loyalty Management Market Overview, Opportunities And Challenges Forecast To 2026 | Fortune Business Insights

Top Players in Loyalty Management Market are Verizon, Maritz, Comarch, Blueocean, Kobie Marketing, IBM, Capillary, Epsilon, Aimia, Antavo, SAP, Tibco Software, Oracle, ICF Next, Bond Brand Loyalty

The global loyalty management program market is likely to gain momentum from the strict government rules and regulations on customer services. Fortune Business Insights, in a published report, titled, “Loyalty Management” Market, Size, Share and Global Trend by Type (Customer Retention, Customer Loyalty, Channel Loyalty), By Deployment (On-Premises, Cloud), By Organization Size (SMEs, Large Enterprises), By End-User (BFSI, IT and Telecommunication, Retail, Travel and Hospitality, Manufacturing, Media and Entertainment, Hospitality, and Others) And Geography Forecast till 2026,” states that the global loyalty management market is anticipated to reach US$ 7,126.8 Mn by the end of 2026, exhibiting a CAGR of 16.84% during the forecast period from 2020 – 2026. The market was valued at US$ 2,133.2 Mn in 2018.

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Top Players

  • Comarch
  • IBM
  • Oracle
  • Aimia
  • SAP
  • Verizon
  • Bond Brand Loyalty
  • Tibco Software
  • Capillary
  • ICF Next
  • Antavo
  • Maritz
  • Blueocean
  • Epsilon
  • Kobie Marketing

Increasing Investments in Technologically Advanced Solutions to Favor Growth in Asia Pacific

The global loyalty management market is geographically segmented into the Asia Pacific, the Middle East and Africa, Europe, Latin America, and North America. Amongst these regions, in the year 2018, North America had generated US$ 778.8 Mn in terms of revenue in the global market. Fortune Business Insights predicts that the region will remain in its dominating position throughout the forecast period. The growth is attributed to the existence of numerous technologically advanced companies and persistent research and development activities to develop technology infrastructure. Also, the rate of active loyalty programs in this region has been increasing day by day. Major market players operating in this region are focusing on driving profit by achieving the best customer experience. Hence, solution providers are shifting towards offering unique online loyalty reward programs across the companies.

Loyalty Management Market Landscape and Market Scenario Includes:

  • Current market size estimate
  • Revenues by players Top Companies
  • Market size by product categories
  • Market size by regions/country

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The Asia Pacific market, meanwhile was valued at US$ 462.3 Mn in 2018. The region is anticipated to witness significant growth during the forecast period. This is likely to occur as the large enterprises are investing a huge amount of money on technologically advanced loyalty management solution. This will, in turn, raise the adoption of such solutions. Furthermore, increasing focus on customer-centric relationships as well as rapid usage of smartphone technologies is likely to fuel global loyalty management market revenue in this region.

Segmentation

1. By Type

  • Customer Retention
  • Customer Loyalty
  • Channel Loyalty

2. By Deployment

  • On-Premise
  • Cloud

3. By Organization size

  • SME’S
  • Large Enterprises

4. By End-user

  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecommunication
  • Retail
  • Travel and Hospitality
  • Manufacturing
  • Media and Entertainment
  • Hospitality

5. By Region

  • North America (S. and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
  • Latin America (Brazil, Mexico and Rest of Latin America)

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Loyalty Management Market Landscape and Market Scenario Includes:

  • Current market size estimate
  • Revenues by players Top Companies
  • Market size by product categories
  • Market size by regions/country

Kobie Marketing and Capillary Focus on Innovative Product Launches to Attract Customers

Kobie Marketing, a developer of solutions to drive customer loyalty, based in Florida, announced that it has launched Kobie Alchemy X in May 2020. It is the next-generation real-time loyalty platform that is developed using configuration as a key component. It has eliminated the need for custom development when modified, or new business requirements come up. Moreover, Kobie Alchemy X is infused with a marketer-friendly, advanced interface to seamlessly guide the users through the creation of contextual customer interactions.

Capillary Technologies, a mobile loyalty solution provider, headquartered in Singapore, unveiled DealHunt in January 2020. It is considered to be the first shopping app that offers exclusive deals and coupons across more than 20 categories. Customer can choose from over a thousand brands on both offline and online platforms. These include health, beauty, electronics, food, travel, beauty, and more genres. The iOS version will be available later this month while the Android version is already available for download on Google Play Store.

  • What opportunities are present for the market players to enhance their business footprint?
  • What manufacturing techniques are being implemented in the development of advanced Construction Equipment?
  • Which segment is witnessing huge traction from the consumers?
  • For what purposes, is the market being utilized?
  • How many units are estimated to be sold in 2020?

INDUSTRY DEVELOPMENT:

  • May 2020: Kobie Marketing announced the launch of Kobie Alchemy X, the next-generation real-time loyalty platform under the Kobie Loyalty Cloud.
  • January 2020: Capillary Technologies has launched DealHunt its first absolute deals and coupons shopping app. This app enables the customers to enjoy loyalty offers and deals across all categories like as fashion, food, health, travel, and others.

For more information in the analysis of this report, visit  https://www.fortunebusinessinsights.com/industry-reports/loyalty-management-market-101166

Key Features of Loyalty Management Market Research Report:

  • This report provides detail analysis of the market and have a comprehensive understanding of the market and its commercial landscape.
  • Learn about the various market strategies that are being adopted by leading companies.
  • It provides a five-year forecast assessed based on how the market is predicted to grow.
  • It provides insightful analysis of changing competition dynamics and keeps you ahead of competitors.
  • To understand the future scope and outlooks for the market.
  • Market Forecast by regions, type and application, with sales and revenue, from 2020 to 2026.
  • Market Share, distributors, major suppliers, changing price patterns and the supply chain of raw materials is highlighted in the report.
  • Market Size (sales, revenue) forecast by regions and countries from 2020 to 2023 of industry.
  • The global market Growth is anticipated to rise at a considerable rate during the forecast period, between 2020 and 2023. In 2020, the market was growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
  • Market Trend for Development and marketing channels are analysed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered.
  • Market Report also mentions market share accrued by each product in the market, along with the production growth.

Lastly, this report covers the market landscape and its growth prospects over the coming years, the Report also brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized details the potential for various applications, discussing about recent product innovations and gives an overview on potential regional market shares.

Table of Content

5. Global Loyalty Management Market Analysis, Insights and Forecast, 2015-2026

5.1. Key Findings / Summary

5.2. Loyalty Management Market Sizing Estimations and Forecasts – By Type (US$ Mn)

5.2.1. Customer Retention

5.2.2. Customer Loyalty

5.2.3. Channel Loyalty

5.3. Loyalty Management Market Sizing Estimations and Forecasts – By Deployment (US$ Mn)

5.3.1. On-Premise

5.3.2. Cloud

5.4. Market Sizing Estimations and Forecasts – By Organization Size (US$ Mn)

5.4.1. SMEs

5.4.2. Large Enterprises

5.5. Loyalty Management Market Sizing Estimations and Forecasts – By End User (US$ Mn)

5.5.1. Banking, Financial Services and Insurance

5.5.2. IT and Telecommunications

5.5.3. Retail

5.5.4. Travel and Hospitality

5.5.5. Manufacturing

5.5.6. Media and Entertainment

5.5.7. Hospitality

5.5.8. Others

5.6. Loyalty Management Market Analysis, Insights and Forecast – By Geography (US$ Mn)

5.6.1. North America

5.6.2. Europe

5.6.3. Asia Pacific

5.6.4. Middle East and Africa

5.6.5. Latin America

6. North America Loyalty Management Market Analysis, Insights and Forecast, 2015-2026

6.1. Key Findings / Summary

6.2. Loyalty Management Market Sizing Estimations and Forecasts – By Type (US$ Mn)

6.2.1. Customer Retention

6.2.2. Customer Loyalty

6.2.3. Channel Loyalty

6.3. Market Sizing Estimations and Forecasts – By Deployment (US$ Mn)

6.3.1. On-Premise

6.3.2. Cloud

6.4. Market Sizing Estimations and Forecasts – By Organization Size (US$ Mn)

6.4.1. SMEs

6.4.2. Large Enterprises

6.5. Loyalty Management Market Sizing Estimations and Forecasts – By End User (US$ Mn)

6.5.1. Banking, Financial Services and Insurance

6.5.2. IT and Telecommunications

6.5.3. Retail

6.5.4. Travel and Hospitality

6.5.5. Manufacturing

6.5.6. Media and Entertainment

6.5.7. Hospitality

6.5.8. Others

6.6. Market Analysis, Insights and Forecast – By Country (US$ Mn)

6.6.1. United States

6.6.2. Canada

7. Europe Loyalty Management Market Analysis, Insights and Forecast, 2015-2026

7.1. Key Findings / Summary

7.2. Market Sizing Estimations and Forecasts – By Type (US$ Mn)

7.2.1. Customer Retention

7.2.2. Customer Loyalty

7.2.3. Channel Loyalty

7.3. Market Sizing Estimations and Forecasts – By Deployment (US$ Mn)

7.3.1. On-Premise

7.3.2. Cloud

7.4. Market Sizing Estimations and Forecasts – By Organization Size (US$ Mn)

7.4.1. SMEs

7.4.2. Large Enterprises

7.5. Market Sizing Estimations and Forecasts – By End User (US$ Mn)

7.5.1. Banking, Financial Services and Insurance

7.5.2. IT and Telecommunications

7.5.3. Retail

7.5.4. Travel and Hospitality

7.5.5. Manufacturing

7.5.6. Media and Entertainment

7.5.7. Hospitality

7.5.8. Others

7.6. Market Analysis, Insights and Forecast – By Country (US$ Mn)

7.6.1. UK

7.6.2. Germany

7.6.3. France

7.6.4. Rest of Europe

8. Asia Pacific Loyalty Management Market Analysis, Insights and Forecast, 2015-2026

8.1. Key Findings / Summary

8.2. Market Sizing Estimations and Forecasts – By Type (US$ Mn)

8.2.1. Customer Retention

8.2.2. Customer Loyalty

8.2.3. Channel Loyalty

8.3. Market Sizing Estimations and Forecasts – By Deployment (US$ Mn)

8.3.1. On-Premise

8.3.2. Cloud

8.4. Market Sizing Estimations and Forecasts – By Organization Size (US$ Mn)

8.4.1. SMEs

8.4.2. Large Enterprises

8.5. Market Sizing Estimations and Forecasts – By End User (US$ Mn)

8.5.1. Banking, Financial Services and Insurance

8.5.2. IT and Telecommunications

8.5.3. Retail

8.5.4. Travel and Hospitality

8.5.5. Manufacturing

8.5.6. Media and Entertainment

8.5.7. Hospitality

8.5.8. Others

8.6. Market Analysis, Insights and Forecast – By Country (US$ Mn)

TOC Continued…..!

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Ruby Arterburn

Ruby is leading the team writing for artificial intelligence. She is a newcomer in the organization and has already made her base and reputation with her hard work and her efficiency towards her field. Being a student of computer science it has become easier for her to understand the objectives and the expected results of this column. She is also an excellent cook, and now and then, and we get the opportunity to taste her deliciously baked cookies.

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