The global mobile advertising market is set to gain momentum from the emergence of numerous innovative formats of video ads, namely, virtual reality (VR), augmented reality (AR), 360-degree, and vertical videos. Such videos are helping the companies in attracting the attention of their consumer bases. This information is published by Fortune Business Insights™, in a recently published report, titled, “Mobile Advertising Market Size, Share & Industry Analysis, By Advertising Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media & Entertainment, Healthcare, BFSI, E-Commerce, Travel & Tourism, Automotive, Others), and Regional Forecast, 2019-2026.” The report further states that the mobile advertising market size was USD 44.12 billion in 2018. However, it is set to reach USD 408.58 billion by 2026, exhibiting a CAGR of 32.5% during the forecast period.
Fortune Business Insights™ provides a list of all the companies operating in the mobile advertising market. They are as follows:
- Inmobi Technologies Private Ltd.
- Facebook, Inc.
- Mobvista International Technology Ltd.
- Google LLC
- Mintegral International Ltd.
- Chartboost, Inc.
- AppLovin Corporation
- Epom Ltd.
- Matomy Media Group Ltd.
- Smaato, Inc.
- Other key market players
Request a Sample Copy for more detailed Mobile Advertising Market Overview: https://www.fortunebusinessinsights.com/enquiry/sample/mobile-advertising-market-102496
Presence of Stable Telecom Infrastructure to Skyrocket Demand in Asia Pacific
Based on geography, the market is divided into the Middle East and Africa, Europe, North America, Asia Pacific, and Europe. Amongst these, in 2018, North America procured USD 16.07 billion mobile advertising market revenue. This growth is attributable to the maximum expenditure by advertisers on developing more mobile ad in this region. Reputed organizations, such as Facebook, Inc., and Google LLC present in this region are supporting the adoption of mobile ads in the U.S. In the coming years, the expenditure on television is likely to become lesser than the expenditure on digital platforms.
Asia Pacific, on the other hand, is set to become one of the fastest-growing regions in the world. The increasing number of internet users, provision of stable telecom infrastructure, and expansion of the smartphone market would aid in spurring growth. China is considered to possess the biggest smartphone market in this region. India would also experience high growth on account of the expansion of video advertising industry. Apps, such as TikTok are very popular in this country because of the presence of young generation. It would also contribute to the market growth.
Major Table of Content for Mobile Advertising Market:
- Executive Summary
- Market Dynamics
- Key Insights
- Global Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- North America Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- Europe Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- Middle East and Africa Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- Asia Pacific Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- Latin America Mobile Advertising Market Analysis, Insights and Forecast, 2015-2026
- Competition Matrix
- Global Mobile Advertising Market Revenue Share Analysis, By Key Manufacturer, 2018
- Company Profile
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Name: Ashwin Arora
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