Samsung Electronics has introduced smartphone supply companies for customers to check its new products, as the spread of the coronavirus has assisted the tech giant in canceling promotional events and bracing for weak store sales.
The step highlights efforts made by the global smartphone sector, one of the tech industries most hurt by the virus epidemic in China, to attenuate the impact on business.
Analysts say the flu-like virus could sever demand for smartphones by half in the first quarter in China, the world’s largest marketplace for the devices.
Apple warned Monday it was unlikely to meet a sales target set three weeks ago. At the same time, Xiaomi had to live-stream its smartphone launch event last week due to nationwide limitations on travel and large gatherings.
Samsung, which unveiled a new foldable smartphone and a trio of its flagship Galaxy S20 versions last week, is also curbing brick-and-mortar marketing.
There’ll only be nine such zones for the Galaxy S20, in contrast with the 130 it had for Galaxy Note 10 series in South Korea, following Samsung’s website.
Samsung customers who need to try out the Galaxy S20 can have one delivered to their door and can use it for as much as 24 hours.
A delivery worker will pick it up after that, two individuals familiar with the matter said, talking on condition of anonymity because they are not allowed to speak to the media.