The global T-commerce market is likely to derive growth from the increasing number of connected smart televisions in the market. According to a report by Fortune Business Insights, titled “T-Commerce Market Size, Share and Global Trend By Business Model (Premium and Subscriptions, Adware, E-commerce), By Platform (Smart Devices, Personal Computers, Gaming Consoles), By Industry Verticals (Retail, Education, Healthcare, IT & Telecom, Media and Entertainment), and Geography Forecast till 2026,” the market will expand considerably in the coming years with impetus from the rising uptake of cloud computation services across the world.
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Key Market Driver –
- Growth of Blockchain technology for online transactions
- Increasing use of cloud platform to store information online
- The rising rate of big data and artificial intelligence solutions
- Growing market of connected (smart) TV
Key Market Restraint –
- Regular updating of software
- The interdependent issue with respect to traditional technology
Top Players Overview:
- Dropbox Inc.
- Apple Inc.
- Amazon Inc.
- Evernote Corporation
- Hulu LLC.
- LinkedIn Corporation
- Microsoft Corporation
- Facebook Inc.
- Google Inc.
- Rakuten Inc.
- Twitter Inc.
- Fishtank OTT
- Yahoo Inc.
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T-commerce is a network that involves the implementation of interactive television to market, present, and order products over a common medium. The ability of T-commerce to cater to a wider audience through a single channel or network has led to a rising uptake among end-users across the world. T-commerce allows a bi-directional communication medium wherein customers can directly order from the products visible on the television. This leads to a reduction in time as well as eliminates the need to travel. There will be approximately 260 million connected smart televisions by the end of 2020. Such a high number of connected televisions will contribute to an increase in the global T-commerce market value in the coming years.
QVC’s Merger with Home Shopping Network Will Favor Market Growth
Increasing mergers and acquisitions are identified as a leading factor that has contributed to the growth of the global T-commerce market. The report identifies some of the leading strategies that T-commerce companies are adopting and studies the impact of these strategies on the global market. In 2017, QVC announced a merger with Home Shopping Network (HSN) in a deal reported to be around US$ 2 Bn. These companies have joined forces with the aim of standing up to the fierce market competition presented by e-commerce companies such as Amazon. Both these companies aim to build a strong network of home television shopping and this merger will is likely to have a positive impact on the global market. The report includes mergers and acquisitions similar to QVC and HSN’s latest deal and gauges the impact of such activities on the global T-commerce market.
Presence of a High Number of T-commerce Service Providers to Favor Growth of the Market in Asia Pacific
The number of T-commerce vendors in Asia Pacific has enabled a huge platform for growth. The advancements in the online retail industry will contribute to the growing demand for T-commerce services and networks in this region. Fortune Business Insights states that the massive population in China will create several growth opportunities for T-commerce vendors in the Asia Pacific. The huge population in countries such as China and India will contribute to the growth of the T-commerce market and will lead to an increase in T-commerce market value in the Asia Pacific. The massive advertising industry will favor subsequent growth of the T-commerce industry driven by factors such as retail, growing population, and growing consumer needs for daily necessities such as clothing and food. The increasing demand for foreign goods in the middle class, as well as lower-middle-class families, will contribute to the growth of the T-commerce market in Asia Pacific.
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Key Segmental Overview:
- By Business Model
- Premium and Subscriptions
- By Platform
- Smart Devices
- Personal Computers
- Gaming Consoles
- By Industry Vertical
- IT & Telecom
- Media and Entertainment
- By Geography
- North America (USA and Canada)
- Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
- Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
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Major Table of Content For T-Commerce Market:
- Executive Summary
- Market Dynamics
- Key Insights
- Global T-Commerce Market Analysis, Insights and Forecast, 2026
- North America T-Commerce Market Analysis, Insights and Forecast, 2026
- Europe T-Commerce Market Analysis, Insights and Forecast, 2026
- Asia Pacific T-Commerce Market Analysis, Insights and Forecast, 2026
- The Middle East and Africa T-Commerce Market Analysis, Insights and Forecast, 2026
- Latin America T-Commerce Market Analysis, Insights and Forecast, 2026
- Competitive Landscape
- Company Profile
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