The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period. The increasing attention by companies towards promotional emails to attract customers will be a dynamic factor for the growth of the market during the forecast period, states Fortune Business Insights in a report, titled “Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications, Healthcare, Retail, Consumer Goods, Travel and Transportation, Information Technology Enabled Service (ITeS), and Others) and Regional Forecast, 2020-2027” the market size stood at USD 1,025.7 million in 2019.
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The Report lists the Main Companies Operating in the Market:
- AWeber Communications.
- Benchmark Internet Group
- Campaign Monitor Pty Ltd.
- Constant Contact, Inc.
- ConvertKit LLC.
- Jivox Corporation
- Deluxe Corporation
- GetResponse Sp. z o.o.
- HubSpot, Inc.
- iContact Marketing Corp.
- Infusion Software, Inc.
- j2 Global, Inc.
- Mad Mimi
- Pinpointe On-Demand, Inc.
- com, inc.
Rising Email Automation Trend to Augment Growth
The focus of major companies towards improving customer relations by implementing email marketing will boost the email marketing software market growth. For instance, salesforce.com, Inc, a cloud-based American software company announced its survey in 2017, which indicated that most of the business to business (B2B) marketers are still preferring email marketing for their campaign. The survey also stated that email marketing gains traction in the industry by showcasing 106% growth during the year 2015 to 2017. The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the market during the forecast period. The growing emphasis on promotional email including welcome series email, nurture series emails, birthday or anniversary emails, or user verification emails offered by email software automation will have a tremendous impact on the market in the forthcoming years.
Regional Analysis for Email Marketing Software Market:
- North America (the USA and Canada)
- Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
- Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
Major Table of Contents for Email Marketing Software Market:
- Executive Summary
- Market Dynamics
- Key Email Marketing Software Market Insights
- Global Market Analysis, Insights and Forecast, 2015-2026
- North America Market Analysis, Insights and Forecast, 2015-2026
- Europe Market Analysis, Insights and Forecast, 2015-2026
- Asia Pacific Market Analysis, Insights and Forecast, 2015-2026
- The Middle East and Africa Market Analysis, Insights and Forecast, 2015-2026
- Latin America Market Analysis, Insights and Forecast, 2015-2026
- Competitive Landscape
- Global Email Marketing Software Market Revenue Share Analysis, By Key Players, 2020
- Company Profiles
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