Press Release

Enterprise A2P SMS Market Size, Share, Upcoming Trends, Key Companies, Review And Foresight Till 2027 | Fortune Business Insights

The global enterprise A2P SMS market size is projected to reach USD 64.24 billion by 2028 owing to the increasing adoption of Over the Top (OTT) messaging platforms among consumers, states Fortune Business Insights™ in its report, titled “Enterprise A2P SMS Market, 2021-2028”. The report further states that the global market value was USD 44.96 billion in 2020 and the market is expected to register a CAGR of 4.6% between 2021 and 2028.

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List of Key Players Profiled in the Enterprise A2P SMS Market Report:

  • SAP SE (Walldorf, Germany)
  • Orange Business Services (Paris, France)
  • Global Message Services AG (Baar, Switzerland.)
  • Infobip Ltd (London, United Kingdom)
  • Smsglobal (New York, United States)
  • NTT Communications Corporation (Tokyo, Japan)
  • Tata Communications Limited (Mumbai, India)
  • China Unicom (Hong Kong)
  • Tyntec Group Limited (London, United Kingdom)
  • Twilio Inc. (California, United States)
  • Mitto (Switzerland.)
  • Vodafone Group Plc (Berkshire, United Kingdom)
  • Genesys Telecommunications (California, United States)
  • Zen Interactive Technologies (Dubai)
  • AMD Telecom S.A (Switzerland)
  • CLX Communications AB (Sweden)

The emergence of the COVID-19 pandemic has been devastating for numerous industries. However, some markets have shown a positive impact during this period and this market is one of them. As various companies had decided to establish their business online, the demand for efficient communication and customer engagement services is likely to increase. This has fueled the enterprise A2P SMS market growth. For instance, in March 2020, Twilio A2P messaging service provider reported a 90% rise in demand with regard to its services associated with the healthcare industry amidst the COVID-19 pandemic.

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1. By Deployment

  • Cloud
  • On-premises

3. By Application

  • Pushed Content Services
  • Customer Relationship Management Services
  • Promotion and Marketing
  • Interactive Services
  • Others (Information Services, Workforce Management, etc.)

3. By End User

  • BFSI
  • Retail and E-commerce
  • Travel and Hospitality
  • Healthcare
  • Media and Entertainment
  • Others (Hyperlocal Businesses, etc.)

4. By Region

  • North America (By Deployment, By Application, By End User, and By Country)
    • The United States (By Application)
    • Canada (By Application)
    • Mexico (By Application)
  • South America (By Deployment, By Application, By End User, and By Country)
    • Brazil (By Application)
    • Argentina (By Application)
    • Rest of South America
  • Europe (By Deployment, By Application, By End User, and By Country)
    • The U.K. (By Application)
    • Germany (By Application)
    • France (By Application)
    • Italy (By Application)
    • Spain (By Application)
    • Russia (By Application)
    • Benelux (By Application)
    • Nordics (By Application)
    • Rest of Europe
  • The Middle East & Africa (By Deployment, By Application, By End User, and By Country)
    • Turkey (By Application)
    • Israel (By Application)
    • GCC (By Application)
    • North Africa (By Application)
    • South Africa (By Application)
    • Rest of the Middle East & Africa
  • Asia Pacific (By Deployment, By Application, By End User, and By Country)
    • Japan (By Application)
    • China (By Application)
    • India (By Application)
    • South Korea (By Application)
    • ASEAN (By Application)
    • Oceania (By Application)
    • Rest of Asia Pacific


Industry Development:

  • In March 2020, Sinch AB partnered with Ericsson to provide messaging technology along with 5G roll-out. Ericson’s core networking incorporated Sinch cloud-native 3GPP-specified messaging product offering P2P and A2P services.
  • In January 2018, CLX Communications AB announced the launch of Rich Communications Service (RCS) messaging with SMS fallback. The SMS fallback offers confirmed delivery of messages for RCS-enabled android handsets.

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Table of Content

  1. Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  2. Key Takeaways
  3. Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  1. Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
    • Porter’s Five Force Analysis
  2. Global Enterprise A2P SMS Key Players Market Share Insights and Analysis, 2020
  3. Key Market Insights and Strategic Recommendations
  4. Companies Profiled
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Geographical Share
        • Business Segment Share
      • Recent Developments
  1. Annexure / Appendix
    • Global Enterprise A2P SMS Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      • By Deployment (Value)
        • Cloud-base
        • On-premises
      • By Application (Value)
        • Pushed Content Services
        • Customer Relationship Management Services
        • Promotion and Marketing
        • Interactive Services
        • Others (Information Services, Workforce Management, etc.)
      • By End User (Value)
        • BFSI
        • Retail and E-commerce
        • Travel and Hospitality
        • Healthcare
        • Media and Entertainment
        • Others (Hyperlocal Businesses, etc.)
      • By Region (Value)
        • North America
        • South America
        • Europe
        • Middle East & Africa
        • Asia Pacific


An Overview of the Impact of COVID-19 on this Market:

The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.

Click here to get the short-term and long-term impact of COVID-19 on this Market.

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Ruby Arterburn

Ruby is leading the team writing for artificial intelligence. She is a newcomer in the organization and has already made her base and reputation with her hard work and her efficiency towards her field. Being a student of computer science it has become easier for her to understand the objectives and the expected results of this column. She is also an excellent cook, and now and then, and we get the opportunity to taste her deliciously baked cookies.

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