The global mobile advertising market is set to gain momentum from the emergence of numerous innovative formats of video ads, namely, virtual reality (VR), augmented reality (AR), 360-degree, and vertical videos. Such videos are helping the companies in attracting the attention of their consumer bases. This information is published by Fortune Business Insights™, in a recently published report, titled, “Mobile Advertising Market Size, Share & Industry Analysis, By Advertising Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media & Entertainment, Healthcare, BFSI, E-Commerce, Travel & Tourism, Automotive, Others), and Regional Forecast, 2019-2026.” The report further states that the mobile advertising market size was USD 44.12 billion in 2018. However, it is set to reach USD 408.58 billion by 2026, exhibiting a CAGR of 32.5% during the forecast period.
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Fortune Business Insights™ provides a list of all the companies operating in the mobile advertising market. They are as follows:
- Inmobi Technologies Private Ltd.
- Facebook, Inc.
- Mobvista International Technology Ltd.
- Google LLC
- Mintegral International Ltd.
- Chartboost, Inc.
- AppLovin Corporation
- Epom Ltd.
- Matomy Media Group Ltd.
- Smaato, Inc.
- Other key market players
An Overview of the Impact of COVID-19 on this Market:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
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This Report Answers the Following Questions:
- What are the mobile advertising market trends, challenges, and opportunities?
- How will the market be affected in near future?
- How many companies are set to lead the market in terms of maximum share?
- Which segment would lead the market?
- Which region is likely to dominate in the coming years by gaining more revenue?
- What are the significant strategies followed by key players to compete in the market?
Increasing Usage of Social Media Platforms to Favor Growth of In-app Ad Segment
In terms of advertisement type, the market is grouped into banner ads, video ads, mobile rich media, in-app ads, and others. Out of these, the in-app ad segment is anticipated to exhibit considerable growth backed by their increasing adoption by advertisers across the globe. These ads provide improved graphical features and are provided in the most-used apps of the consumers. As the youngsters nowadays, spend most of their time on various social media platforms, advertisers are targeting them and are spending huge sums for developing eye-catching in-app ads.
The video ads segment acquired 25.0% mobile advertising market share in 2018. It is likely to grow significantly in the coming years owing to the rising usage of smartphones. Also, the introduction to several platforms, such as YoutTube and Netflix, have made it easier for the advertisers to promote their products by using good visual content.
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Presence of Stable Telecom Infrastructure to Skyrocket Demand in Asia Pacific
Based on geography, the market is divided into the Middle East and Africa, Europe, North America, Asia Pacific, and Europe. Amongst these, in 2018, North America procured USD 16.07 billion mobile advertising market revenue. This growth is attributable to the maximum expenditure by advertisers on developing more mobile ad in this region. Reputed organizations, such as Facebook, Inc., and Google LLC present in this region are supporting the adoption of mobile ads in the U.S. In the coming years, the expenditure on television is likely to become lesser than the expenditure on digital platforms.
Asia Pacific, on the other hand, is set to become one of the fastest-growing regions in the world. The increasing number of internet users, provision of stable telecom infrastructure, and expansion of the smartphone market would aid in spurring growth. China is considered to possess the biggest smartphone market in this region. India would also experience high growth on account of the expansion of video advertising industry. Apps, such as TikTok are very popular in this country because of the presence of young generation. It would also contribute to the market growth.
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